Privacy Policy
Last Updated: July 31, 2025
FW Motors (“we,” “us,” or “our”), located at 5840 Pacific St #130, Rocklin, CA 95677, operates the website https://www.fwmotors.com/ (the “Website”). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in connection with your use of our Website and our auto repair services, specializing in Subaru vehicles. It also outlines your rights under the California Consumer Privacy Act (CCPA) and other applicable laws.
By using our Website or services, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use our Website or services.
1. Information We Collect
We collect the following categories of personal information:
1.1 Information You Provide
Contact Information: Name, email address, phone number, mailing address, or other details provided when you contact us, schedule an appointment, request a service estimate, or submit inquiries via forms on the Website.
Vehicle Information: Details about your vehicle (e.g., make, model, year, VIN, service history) when you request repairs, maintenance, or other services.
User-Generated Content: Reviews, comments, or feedback you submit through the Website or other channels (e.g., surveys, social media).
Payment Information: Billing details (e.g., credit card information, billing address) if you make payments through the Website or in-person for services or parts.
1.2 Information Collected Automatically
Usage Data: Information about your interaction with the Website, such as IP address, browser type, device information, pages visited, time spent on the Website, and referring URLs, collected via cookies, web beacons, or similar technologies.
Location Data: Approximate location based on your IP address or device settings, used to tailor services or promotions to your region.
Analytics Data: Aggregated data about Website usage, collected through tools like Google Analytics, to improve our Website and services.
1.3 Information from Third Parties
Service Partners: Information from third-party partners (e.g., financing companies, parts suppliers, or Subaru-related services) if you engage with them through our Website or services.
Social Media: Information you share publicly or through integrations if you interact with us via social media platforms (e.g., Facebook, Instagram).
2. How We Use Your Information
We use your personal information for the following purposes:
Service Delivery: To schedule appointments, provide repair and maintenance services, process payments, and communicate about your vehicle (e.g., service updates, estimates).
Customer Support: To respond to inquiries, provide assistance, or resolve issues.
Marketing and Promotions: To send you promotional offers, newsletters, or updates about our services, parts, or Subaru-specific events (you may opt out at any time).
Website Improvement: To analyze usage data and improve the functionality, content, and user experience of our Website.
Legal Compliance: To comply with applicable laws, such as the California Automotive Repair Act, and to maintain records for warranties or service history.
Security: To protect our Website, detect fraud, and ensure the security of your information.
3. How We Share Your Information
We may share your personal information in the following circumstances:
Service Providers: With third-party vendors who assist us in operating the Website or providing services (e.g., payment processors, IT providers, analytics tools), under strict confidentiality agreements.
Business Partners: With partners such as parts suppliers or Subaru-related service providers to fulfill your requests or provide services.
Legal Obligations: When required by law, court order, or government authority (e.g., to comply with the California Bureau of Automotive Repair or tax regulations).
Business Transfers: In connection with a merger, acquisition, or sale of assets, where your information may be transferred to the new entity.
With Your Consent: For any other purpose disclosed to you at the time of collection or with your explicit consent.
We do not sell your personal information to third parties for marketing purposes.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze Website performance, and deliver personalized content. Types of cookies include:
Essential Cookies: Necessary for the Website to function (e.g., session management).
Analytics Cookies: Track usage patterns to improve our Website.
Marketing Cookies: Deliver targeted promotions or ads.
You can manage cookie preferences through your browser settings or our Websiteʼs cookie consent tool (if available). Disabling cookies may affect Website functionality.
5. Your Rights Under the CCPA
As a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
Right to Know: Request details about the personal information we collect, use, or disclose about you.
Right to Delete: Request deletion of your personal information, subject to certain exceptions (e.g., legal recordkeeping requirements).
Right to Opt-Out: Opt out of the sale of your personal information (note: we do not sell your information).
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
To exercise these rights, contact us at:
Email: info@fwmotorsports.com
Phone: (916) 778-8844
Address: 5840 Pacific St #130, Rocklin, CA 95677
We will verify your identity before processing requests, which may require providing additional information (e.g., name, email, or vehicle details). You may also designate an authorized agent to submit requests on your behalf.
6. Data Security
We implement reasonable physical, technical, and administrative measures to protect your personal information from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee the absolute security of your data. You are responsible for maintaining the confidentiality of any account credentials.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations (e.g., California Automotive Repair Act recordkeeping), or resolve disputes. For example:
Service records may be retained for warranty or regulatory purposes.
Contact information may be kept until you unsubscribe from marketing communications.
8. Third-Party Links
Our Website may contain links to third-party websites (e.g., Subaruʼs official site, parts suppliers). We are not responsible for the privacy practices or content of these third-party sites. Review their privacy policies before providing personal information.
9. Childrenʼs Privacy
Our Website and services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected such information, we will take steps to delete it.
10. International Users
Our Website and services are intended for users in the United States, specifically California. If you access our Website from outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ. By using our Website, you consent to this transfer.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our Website with a revised “Last Updated” date or through other means (e.g., email). Your continued use of the Website or services after changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at:
Email: info@fwmotorsports.com
Phone: (916) 778-8844
Address: 5840 Pacific St #130, Rocklin, CA 95677
For complaints related to auto repair services, you may also contact the California Bureau of Automotive Repair at 1-800-952-5210 or www.bar.ca.gov.
Thank you for trusting FW Motors with your Subaru repair and maintenance needs!